Stylized green background with the words "Ultra Rocks Dark" written in various handwritten yellow and white fonts.

It’s human nature to want to be part of something bigger than ourselves.

Yoga Rocks the Park was a grassroots weekly summer event that grew from 1 to 20 cities in just 4 years. It became a nation-wide event bringing yoga and live music to urban parks around the country.

A gathering of music, yoga, & fun!

People attending an outdoor event, standing behind a table with a colorful banner, possibly at a festival or fair, with a young boy holding a yellow pool float and a rolled-up orange mat, a woman with a pink backpack, and other individuals under a tent.

The Brand

Imagine an outdoor yoga studio where you get to join in community and get a taste of different instructors and high-vibe music every week. Kiddos participate in kids camp while adults play with friends old and new.

The mission of YRP was to create a space where conscious community could regularly gather and spend time with other wellness minded individuals . This forward thinking approach of having instructors from studios all over the city promoted unity rather than competition commonly found in the yoga industry.

Promotional flyer for Yoga Rocks the Park featuring images of people practicing yoga outdoors and text listing event details, locations, and features such as live music and kids yoga.
Sign promoting a contest to win a season pass to Yoda Rocks at The Park in San Diego, with a pair of black flip-flops on the grass in front of the sign.

It’s time to Rock!

Group of people practicing yoga outdoors on grass on a sunny day, with tables and tents visible in the background.

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