It’s human nature to want to be part of something bigger than ourselves.
Yoga Rocks the Park was a grassroots weekly summer event that grew from 1 to 20 cities in just 4 years. It became a nation-wide event bringing yoga and live music to urban parks around the country.
A gathering of music, yoga, & fun!
The Brand
Imagine an outdoor yoga studio where you get to join in community and get a taste of different instructors and high-vibe music every week. Kiddos participate in kids camp while adults play with friends old and new.
The mission of YRP was to create a space where conscious community could regularly gather and spend time with other wellness minded individuals . This forward thinking approach of having instructors from studios all over the city promoted unity rather than competition commonly found in the yoga industry.
