Does your brochure need to be a persuasive sales tool for your sales team, or is it an informational or educational piece?
An effective brochure design takes into account the users experience and is the most interactive marketing piece you’re going to get in print. Brochures are meant to be engaged with and can be turned over, unfolded and pages turned which provides opportunity to for you to craft an experience for your audience.
A tri-fold brochure is one of the most common ways to fold, design and print a brochure. A trifold is made by folding the paper in thirds. After folding it consists of six panels (3-front + 3-back) with the right panel tucked inside of the panels created by the first fold.
I bi-fold brochure or single fold brochure made by folding the paper in half making four panels:(2-front + 2-back).
Presentation folders are the most common folders, and are actually a type of bi-fold brochure. Folders are ideal because they are professional, reliable and can be highly organized for presenting business materials. Folders are great for basically any promotional use and also provides protection for the inserts inside them.
Booklet’s are sets of multi-page, bi-fold brochures that are bound together using a variety of different methods. Booklets are often used when there is a large amount of information that needs to share be with consumers such as catalogs and annual reports.